My Cure for Shiny Object Syndrome

My Cure for Shiny Object Syndrome

We’ve all been there, I mean having the Shiny Object Syndrome. And some of us still fall into the trap again from time to time. It kind of hit me in early 2015 when I did my taxes (well my accountant did) and we saw that we spent 45K in 2014 in training....
Is Your Lead Magnet a Dead End?

Is Your Lead Magnet a Dead End?

Everyone loves a freebie/lead magnet! And who can blame them? When you’re trying to build a business, every penny counts. But the sad truth is, almost everyone gets disappointed by freebies at some point. You get what you pay for more often than not, but that...