i'm just about to share with you thebestliterally the best retention strategythatyou can set up for your membership siteand i'm going to share with youfour options from the easiest to
the more advanced options so you canreally see how you canimprove that experience even moreready the best retention strategyby far isto make sure that your members get thecontent that they need
when they need it fastbecause the number one reason peopleleave a membership is because of contentoverwhelmand the more content you're going to addthe more
people are going to struggle to find thestuff that they need so you need to helpthem with that and there are severalways that you can do thatso the first level is to organize yourcontent
into some sort of category okay sowhen they get to your membership theyhave categories and they can pick thecontent i'm not gonna go toofar with that because that's the mostbasic level that you might already have
the second level of content of strategythe second level to help them consumeyour contentis to provide them with a searchmechanismso depending on the platform you'reusing you might have a search available
but there is a good chance thatit is not contextual enoughand it's probably not providing themwith the best search results becausethey can only searchtitles of you know titles of pages and
copy if you have some and if you havelots of videosit's not searchable okay level numberthreeof pro helping people consume yourcontentis to come up with a self-assessmentit's a type of quiz that is going to
helppeople figure out where they are in thewhole journeyso you could imagine that people thatjoin your membership at uh are atdifferent stagesof their business or their life you knowbased on the what your membership is
aboutand with that self-assessment you canhelp them sayfigure out in what stage they are inand based on that stage you can say okaythis is probably how you feelthese are the things that you need to
focus on andfigure out before you get to the nextlevel okayand this is the content that is going tohelp you make it happenso when you do that you can see thathaving tons of content on your
membership is not going to createoverwhelm becausenow they know that you can support themthrough the whole journeybut you're also helping them figure outquickly
what they need to focus on based onwhere they're atand that's what i mean by getting themthe content that they needwhen they need it okay sonot all membership allow you to do thatwe do that with access ali because it
hasa built-in quiz self-assessmentthat we turn into the email system so wealso knowin active campaign at what stage peoplepeople are at at any time okay so thisis really helpful
now let me share with you the fourth waywhich is the ultimate way that you canhelp your peopleconsume your content it's to make surethat all your content include includingyour older content you know the qn is
that you have from like a yearago where it has like golden nuggets initand you know it but you also know thatpeople don't go back and watch q and a'sjust for the sake of watching videos
what you can do with this fourth step isturn your video content into a searchengineand the way you do that is you createtranscripts for all your videos and youmake them searchable
so of course if you had to do thismanually it would be a ton of workyou'd have to upload videos or audioyou'd have to get the transcriptthen you'd have to upload back on yoursite that would be
really costly in time and money okayuh luckily this is exactly whywe created search detail video and iwill post a link in the comments so thatyou can find out morebut i wanted to share with you this
most important retention strategywhich is making sure that people get theright contentwhen they need it so if you're usingwordpress for your membership site andyou're using vimeo for your videos
check out search detail video becausethis is what is going to turn yourmembershipinto a video content search engineso now we love to hear from you whatstrategy are you implementing to make
sure thatyour members get the right content letme know in the commentsand give this video a thumbs up if youlike it and turn on notifications sothat you canbe notified when we come up with new
training for youbye
In this training, I share with you the best membership retention strategy there is. I share with you 4 different levels of implementing this strategy.
We use AccessAlly for ours, here is a link to find out more about https://newsoftwaremarketing.com/accessally
Looking to build or grow your membership program?
This free resources will help:
- 7 ways to boost your business with a membership program: an infographics that shares with you 7 membership models that work: https://newsoftwaremarketing.com/7ways
- Our recurring monthly revenue calculator so you can see how easy (or hard it can be to get to your money goal):
https://newsoftwaremarketing.com/calculator - 4 case studies (real-life clients) and how they add a membership program to their existing business ecosystem: https://newsoftwaremarketing.com/4ways
- If the idea of having to create more content stresses you? You should not be! I got for you 10 ideas to generate money-making content with assets you already have: https://newsoftwaremarketing.com/10ideas
Are you looking to build your own membership or to add new retentation strategies to your existing program? Contact us, we help 🙂