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i'm just about to share with you the
best
literally the best retention strategy
that
you can set up for your membership site
and i'm going to share with you
four options from the easiest to
the more advanced options so you can
really see how you can
improve that experience even more
ready the best retention strategy
by far is
to make sure that your members get the
content that they need
when they need it fast
because the number one reason people
leave a membership is because of content
overwhelm
and the more content you're going to add
the more
people are going to struggle to find the
stuff that they need so you need to help
them with that and there are several
ways that you can do that
so the first level is to organize your
content
into some sort of category okay so
when they get to your membership they
have categories and they can pick the
content i'm not gonna go too
far with that because that's the most
basic level that you might already have
the second level of content of strategy
the second level to help them consume
your content
is to provide them with a search
mechanism
so depending on the platform you're
using you might have a search available
but there is a good chance that
it is not contextual enough
and it's probably not providing them
with the best search results because
they can only search
titles of you know titles of pages and
copy if you have some and if you have
lots of videos
it's not searchable okay level number
three
of pro helping people consume your
content
is to come up with a self-assessment
it's a type of quiz that is going to
help
people figure out where they are in the
whole journey
so you could imagine that people that
join your membership at uh are at
different stages
of their business or their life you know
based on the what your membership is
about
and with that self-assessment you can
help them say
figure out in what stage they are in
and based on that stage you can say okay
this is probably how you feel
these are the things that you need to
focus on and
figure out before you get to the next
level okay
and this is the content that is going to
help you make it happen
so when you do that you can see that
having tons of content on your
membership is not going to create
overwhelm because
now they know that you can support them
through the whole journey
but you're also helping them figure out
quickly
what they need to focus on based on
where they're at
and that's what i mean by getting them
the content that they need
when they need it okay so
not all membership allow you to do that
we do that with access ali because it
has
a built-in quiz self-assessment
that we turn into the email system so we
also know
in active campaign at what stage people
people are at at any time okay so this
is really helpful
now let me share with you the fourth way
which is the ultimate way that you can
help your people
consume your content it's to make sure
that all your content include including
your older content you know the qn is
that you have from like a year
ago where it has like golden nuggets in
it
and you know it but you also know that
people don't go back and watch q and a's
just for the sake of watching videos
what you can do with this fourth step is
turn your video content into a search
engine
and the way you do that is you create
transcripts for all your videos and you
make them searchable
so of course if you had to do this
manually it would be a ton of work
you'd have to upload videos or audio
you'd have to get the transcript
then you'd have to upload back on your
site that would be
really costly in time and money okay
uh luckily this is exactly why
we created search detail video and i
will post a link in the comments so that
you can find out more
but i wanted to share with you this
most important retention strategy
which is making sure that people get the
right content
when they need it so if you're using
wordpress for your membership site and
you're using vimeo for your videos
check out search detail video because
this is what is going to turn your
membership
into a video content search engine
so now we love to hear from you what
strategy are you implementing to make
sure that
your members get the right content let
me know in the comments
and give this video a thumbs up if you
like it and turn on notifications so
that you can
be notified when we come up with new
training for you
bye

i'm just about to share with you thebestliterally the best retention strategythatyou can set up for your membership siteand i'm going to share with youfour options from the easiest to

the more advanced options so you canreally see how you canimprove that experience even moreready the best retention strategyby far isto make sure that your members get thecontent that they need

when they need it fastbecause the number one reason peopleleave a membership is because of contentoverwhelmand the more content you're going to addthe more

people are going to struggle to find thestuff that they need so you need to helpthem with that and there are severalways that you can do thatso the first level is to organize yourcontent

into some sort of category okay sowhen they get to your membership theyhave categories and they can pick thecontent i'm not gonna go toofar with that because that's the mostbasic level that you might already have

the second level of content of strategythe second level to help them consumeyour contentis to provide them with a searchmechanismso depending on the platform you'reusing you might have a search available

but there is a good chance thatit is not contextual enoughand it's probably not providing themwith the best search results becausethey can only searchtitles of you know titles of pages and

copy if you have some and if you havelots of videosit's not searchable okay level numberthreeof pro helping people consume yourcontentis to come up with a self-assessmentit's a type of quiz that is going to

helppeople figure out where they are in thewhole journeyso you could imagine that people thatjoin your membership at uh are atdifferent stagesof their business or their life you knowbased on the what your membership is

aboutand with that self-assessment you canhelp them sayfigure out in what stage they are inand based on that stage you can say okaythis is probably how you feelthese are the things that you need to

focus on andfigure out before you get to the nextlevel okayand this is the content that is going tohelp you make it happenso when you do that you can see thathaving tons of content on your

membership is not going to createoverwhelm becausenow they know that you can support themthrough the whole journeybut you're also helping them figure outquickly

what they need to focus on based onwhere they're atand that's what i mean by getting themthe content that they needwhen they need it okay sonot all membership allow you to do thatwe do that with access ali because it

hasa built-in quiz self-assessmentthat we turn into the email system so wealso knowin active campaign at what stage peoplepeople are at at any time okay so thisis really helpful

now let me share with you the fourth waywhich is the ultimate way that you canhelp your peopleconsume your content it's to make surethat all your content include includingyour older content you know the qn is

that you have from like a yearago where it has like golden nuggets initand you know it but you also know thatpeople don't go back and watch q and a'sjust for the sake of watching videos

what you can do with this fourth step isturn your video content into a searchengineand the way you do that is you createtranscripts for all your videos and youmake them searchable

so of course if you had to do thismanually it would be a ton of workyou'd have to upload videos or audioyou'd have to get the transcriptthen you'd have to upload back on yoursite that would be

really costly in time and money okayuh luckily this is exactly whywe created search detail video and iwill post a link in the comments so thatyou can find out morebut i wanted to share with you this

most important retention strategywhich is making sure that people get theright contentwhen they need it so if you're usingwordpress for your membership site andyou're using vimeo for your videos

check out search detail video becausethis is what is going to turn yourmembershipinto a video content search engineso now we love to hear from you whatstrategy are you implementing to make

sure thatyour members get the right content letme know in the commentsand give this video a thumbs up if youlike it and turn on notifications sothat you canbe notified when we come up with new

training for youbye

 

In this training, I share with you the best membership retention strategy there is. I share with you 4 different levels of implementing this strategy.

We use AccessAlly for ours, here is a link to find out more about https://newsoftwaremarketing.com/acce…

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